New York - June 30, 2009

Full Versions of Games from the Top Ten PC Publishers of 2008 are Available for Download

 

Giant Realm, Inc., the online media company that delivers millions of 18 – 34 year old males to advertisers via its publisher group of entertainment enthusiast communities, today announced its foray into ecommerce with the Giant Realm Store. 

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The Giant Realm Store features a complete selection of digital products from the Top Ten PC Publishers of 2008 (according to data from market research firm The NPD Group), including EA, SEGA, SouthPeak and Ubisoft^®.  Full versions of games as well as demos are available for download. 

 

With the launch of its store, Giant Realm introduces a new revenue stream to its business.  The rapidly-growing company also has exclusive advertising deals with all of the sites in its publisher group. 

 

CEO James Green commented: “The Giant Realm Store is an important added-value feature for our publishers whose sites already draw huge audiences based upon a focused topic or product, such as a favorite PC game.  Not only do visitors spend a substantial amount of time interacting with others to discuss and share information about the product but they are also willing to spend money on it.  The Store gives these enthusiasts an easy way to consume more without having to leave their favorite community.”

 

Currently, the Giant Realm Store – found at store.gameriot.com – is available to the communities leveraging the Giant Realm Platform, the company’s free, web-based social media platform.  The Store will be rolled out to other game-focused communities represented by Giant Realm in the coming weeks.

 

About Giant Realm, Inc

Giant Realm, Inc. (www.GiantRealm.com, http://Corp.GiantRealm.com/) is a rapidly- growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor.  The New York-based company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches 60 million individuals worldwide every month. Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

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© 2009 Ubisoft Entertainment. All Rights Reserved. Ubisoft, Ubi.Com and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.

 

 

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New York - June 8, 2009

Site Attracts 1.2 Million Monthly Unique Visitors, According to comScore, Expands Giant Realm’s Reach of Young Male Audiences

 

Giant Realm, Inc., the online media company that delivers millions of Millennial males to advertisers via its fast-growing publisher group of targeted entertainment communities, today announced that it has signed an exclusive agreement with FileFront.  The largest gaming download site on the Internet, FileFront (www.FileFront.com) attracts 1.2 million visitors a month in the U.S., according to comScore.  Worldwide, FileFront attracts over 12 million absolute unique visitors per month, according to Google Analytics.

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Established in 2001 and owned by Ziff Davis from 2005 until earlier this year, FileFront now boasts 1.5 million game-related files including game demos, videos, trailers and patches.  On average, visitors spend more than five minutes on the site.  By eliminating wait times and speed caps, FileFront has become a favorite destination of gamers of all genres.  

 

FileFront will also be tapping into Giant Realm’s video platform in order to both stream and monetize video on its site.  Giant Realm recently announced its supersized video overlay ad unit, measuring 938 x 518.  The custom-designed placement consumes the screen while the video player is loading, creating a dramatic yet unobtrusive experience.

 

This deal follows a number of other high profile exclusive agreements that Giant Realm has signed with top gaming communities in recent weeks, including ShackNews, GamersHell, GossipGamers and Cheat Masters.  These and dozens of other entertainment enthusiast communities make up the Giant Realm Publisher Group, which offers reach and scale to marketers.

 

“FileFront is an excellent complement to other sites within the Giant Realm Publisher Group and further enhances our ability to reach passionate young men en masse,” said James Green, CEO, Giant Realm, Inc.  “By offering must-have downloads and a trouble-free experience, FileFront has gained a substantial and dedicated fan base.  We are very proud to be exclusively representing its advertising inventory.”

 

“We chose to work with Giant Realm because of their proven track record of understanding gaming audiences such as ours. We’re confident they will be able to connect our core users with high-quality products and services through relevant and engaging ad campaigns,” said FileFront’s Jon Soucy. “We’re also excited about Giant Realm’s ability to leverage their rapidly growing media network to create new opportunities for their advertisers and publishers.”

 

About Giant Realm, Inc

Giant Realm, Inc. (www.GiantRealm.com, http://Corp.GiantRealm.com/) is a rapidly- growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor.  The New York-based company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches 36.5 million individuals worldwide every month. Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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New York - May 21, 2009

Well-Trafficked Site Joins Fast-Growing Publisher Group  Of Entertainment Enthusiast Communities Geared to Millennial Males

 

Giant Realm, Inc., the online media company that delivers millions of millennial males to advertisers via its fast-growing publisher group of targeted entertainment communities, today announced that it has signed an agreement with GamersHell.com to exclusively represent its advertising inventory in the United States.  The popular online destination is constantly ranked as a top 40 Gaming Information property by comScore's Media Metrix data, and attracts more than 5.2 million visitors per month, according to Google Analytics.

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This marks the first time that GamersHell.com has entered into an exclusive ad representation deal.  The site, which features breaking news, detailed reviews and high-quality editorials, also has one of the most extensive libraries of file downloads for every video game genre.

 

"Previously, we had shied away from signing exclusive representation deals, but Giant Realm has impressed us with its understanding of our audience and its ability to attract brand-name advertisers," said Francesco Ambrosetti of GamersHell.com.  "We look forward to working with the company to generate new opportunities for us." 

 

"GamersHell is a perfect example of a specialized site that has experienced phenomenal growth due to its authentic content and lively community," said James Green, CEO, Giant Realm, Inc.  "We are honored that they have chosen us for exclusive representation, allowing us to extend our reach of highly engaged, young males."

 

GamersHell.com joins dozens of other focused gaming and entertainment destinations in the Giant Realm Publisher Group, including ShackNews, Screw Attack, Scorehero and Mania.com.  Each site offers in-depth content as well as a passionate community of young male first-movers. 

 

About Giant Realm, Inc

Giant Realm, Inc. (www.GiantRealm.com, http://Corp.GiantRealm.com/) is a rapidly- growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor.  The New York-based company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches 36.5 million individuals worldwide every month. Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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New York - May 11, 2009

Seasoned Executive to Oversee All Advertising Sales Initiatives At Online Media Company Delivering Millions of 18 - 34 Year Old Males to Marketers

 

Giant Realm, Inc. today announced that Tom Koletas has joined the rapidly-growing online media company as vice president, Sales.  A seventeen-year industry veteran, Koletas is responsible for overseeing all advertising sales and marketing initiatives at the company.  In addition, Koletas is charged with helping to further Giant Realm's mission to become a premier advertising vehicle for any marketer wanting to reach the elusive young male demographic.  Giant Realm currently delivers more than 36 million unique visitors a month via its aggregation of popular online communities geared to entertainment and gaming enthusiasts.

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"We are honored to have found such an accomplished and passionate executive to head up our Sales and Marketing efforts," said James Green, CEO, Giant Realm, Inc.  "This is a demanding role - it requires a team leader who not only has strong sales and management experience but also the creative vision to sell campaigns that preserve both the brand's and the community's integrity.  Tom's strengths run the gamut, and with him on board we're well-positioned to hit our aggressive sales goals and continue to expand our company."

 

Koletas added:  Today's marketers are faced with a tremendous challenge, as young male audiences have become increasingly fragmented and unfocused.  But through Giant Realm's collection of reputable, authentic online communities, advertisers have an effective new platform to reach millions of guys during their highest point of engagement.  By delivering both engagement and scale, Giant Realm stands apart from other media companies trying to target similar audiences.  I look forward to working with James and the rest of the team to leverage the company's unique value proposition and build powerful programs that help advertise brands and sell to this critical demographic."

 

Koletas, who is based in Giant Realm's New York office, joins the company from Imaginova, where he served as vice president and managing director of Advertising Sales since February 2007.  He was responsible for shaping and implementing the advertising sales strategy for the Imaginova Network as well as managing the national online ad sales and account management teams.  During his tenure, the company experienced significant growth in corporate branding and entertainment revenue.

 

Prior to Imaginova, Koletas was vice president of Advertising for Industry Brains, a pioneer in the search and contextual advertising market. There, he was instrumental in growing the company from start-up mode to its acquisition by Marchex, Inc., a publicly traded company specializing in vertical and local search marketing. Earlier in his career, Koletas held senior sales positions at TheStreet.com and Ziff Davis.

 

About Giant Realm, Inc

Giant Realm, Inc. (www.GiantRealm.com, http://Corp.GiantRealm.com/) is a rapidly- growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor.  The New York-based company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches 36.5 million individuals worldwide every month. Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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New York - May 5, 2009

Reputable Sites, "Must-Have" Content Keep Gaming Enthusiasts Coming Back for More

 

Giant Realm, Inc., the online media company that delivers millions of 18 - 34 year old males to advertisers via its fast-growing publisher group of entertainment enthusiast sites, today announced that it has signed exclusive representation deals with both Cheat Masters and Gossip Gamers. 

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Cheat Masters (www.cheatmasters.com) is one of the world's most popular and respected websites dedicated to the art of winning at all costs.  Preceding most other online cheats sites, Cheat Masters has become the premier destination for those who either need help during a certain point of a game or simply want to get to the ‘fun' part quicker.  Cheat Masters attracts more than 1.6 million unique visitors a month and generates 4.6 million monthly page views.

 

Gossip Gamers (www.gossipgamers.com) originated as a news source for Warhammer Online but quickly gained traction and has since expanded to cover all gaming rumors.  The site also includes hard news, trailers, videos, screenshots and an active community.  Gossip Gamers reaches more than 350,000 unique visitors each month.

 

Giant Realm, Inc. CEO James Green commented: "Just like any true enthusiast, a serious gamer will spend a substantial amount of time keeping up with all facets of his passion.  Gossip Gamers and Cheat Masters offer critical, "must-have" content that keeps audiences coming back for more.  We're very pleased that these two reputable and influential online destinations have joined the Giant Realm Publisher Group."

 

About Giant Realm, Inc

Giant Realm, Inc. (www.GiantRealm.com, http://Corp.GiantRealm.com/) is a rapidly- growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor.  The New York-based company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches 36.5 million individuals worldwide every month. Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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New York - April 15, 2009

Online Media Company Reaching Males 18 -34 Inks Exclusive Rights to Represent Shacknews, Shackvideo and FileShack

 

Giant Realm, Inc., the rapidly-growing online media company that reaches Millennial males through its publisher group of focused entertainment and gaming communities, announced today an exclusive deal to represent the advertising inventory on the Shacknews Web sites, including leading independent news site Shacknews.com and videogames-related digital download sites FileShack.com and Shackvideo. 

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"Shacknews is one of the most recognizable and well-respected Web site networks dedicated to videogame players on the Internet," said James Green, Chief Executive Officer of Giant Realm. "The sites boast authentic and original news, digital download content and strong community, providing a perfect landscape for advertisers trying to reach the male 18 to 34 year old audience."

 

"Giant Realm is a great fit to represent the Shack brand with the advertising community," said Sean Spector, Co-Founder and SVP, Business Development and Content of GameFly. "The company's vast knowledge of the online space and gamers is second to none.  We are confident they will effectively deliver ad campaigns that are relevant and meaningful to the Shack audience."

 

Shacknews.com is one of the oldest and most acclaimed independent sources of videogame content on the Web.  It is ranked as one of the top five videogame news Web sites by both comScore, Inc. and Compete. Shacknews.com was founded in 1995 and is owned by GameFly, the leading subscription-based video game rental service.

 

FileShack.com, one of the Shacknews associated sites, is a videogames-related digital download site hosted by a network of large file servers. The site offers high-speed downloads of demos, patches, game movies, and more.

 

 About Giant Realm, Inc

Giant Realm, Inc. (www.GiantRealm.com, http://Corp.GiantRealm.com/) is a rapidly- growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor.  The New York-based company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches 36.5 million individuals worldwide every month. Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

About Shacknews

Founded in 1995 Shacknews has been a leader in online videogame information and downloads for over a decade. Shacknews.com and FileShack.com are home to one of the largest and most active gaming communities in the world. Shacknews and the writers it employs have been cited and honored as a top industry information source by CNN, Time Magazine, Newsweek, PC Magazine, Forbes and countless others.

 

For more information visit www.shacknews.com or www.fileshack.com.

 

About GameFly

GameFly^TM is the leading online video game rental service. With a choice of more than 6,000 titles, GameFly offers the widest selection of games for the PlayStation® 2, PlayStation® 3, Xbox^TM, Xbox 360^TM, GameCube^TM, Game Boy^TM Advance, Nintendo DS^TM, Nintendo Wii^TM and PSP^TM without the hassle of due dates or late fees. GameFly subscribers can rent anywhere from one to four games at a time and keep them for as long as they like. Plans start at $15.95 a month with subscribers able to manage their GameQ^TM online and receive games directly from the U.S. Postal Service via first class mail. GameFly is also a great source for high quality, used video games at exceptional prices. For more information and a free trial, please visit http://www.gamefly.com.  

 

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New York - March 31, 2009

Online Media Company Reaching Males, Ages 18 - 34, Adds 938 x 518 Custom-Designed Placement to its Arsenal of Creative Ad Options

 

As the online advertising community is calling for the implementation of more creative ads, Giant Realm, Inc. has announced a new eye-catching option for marketers.  The online media company reaching millions of young men through its publisher group of top entertainment and gaming enthusiast communities unveiled today the web's largest Flash video overlay ad unit.  Measuring 938 x 518, Giant Realm's custom-designed placement consumes the screen while the video player is loading, creating a dramatic yet unobtrusive experience.

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Once the overlay unit resolves and the requested content begins to play, a 300 x 250 companion unit appears beside the player and remains for the duration of the video.  Both the custom-designed overlay and the branded companion units are clickable, driving qualified traffic to the advertiser's site for more information about the product and/or for purchase.

 

The new video overlay ad unit has launched on numerous communities throughout the Giant Realm Publisher Group and the Giant Realm Platform, the company's free social media platform, including www.Myndflame.com, www.GotGame.com, www.ScrewAttack.com, www.Starfeeder.com, and www.Noobflicks.com.  Currently serving one million impressions per month, Giant Realm expects inventory to increase significantly as the unit is rolled out to more sites in the coming weeks.  

 

James Green, CEO, Giant Realm, Inc., commented: "What's important in advertising, and cannot be achieved with the standard banner, is to create something completely custom and engaging that allows a product's message to be conveyed in its entirety.  In this respect the Internet is only in its infancy as compared to traditional media and the powerful 30 second spot.  However, an intrusive ad that stands between our vocal audience and its content won't be accepted, either.  Our video overlay unit gives advertisers a new opportunity to tell their brand's story online to a captive audience without disrupting the user experience."

 

Advertisers have been increasingly incorporating Giant Realm into their overall media buy due to its reach to this elusive male demographic as well as its ability to execute innovative and effective campaigns.  

 

About Giant Realm, Inc:
Giant Realm, Inc. (www.GiantRealm.com, http://Corp.GiantRealm.com/) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor.  The New York-based company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches 36.5 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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March 31, 2009 - MediaPost's OnlineMediaDaily

New York - February 17, 2009

Male-Focused Online Media Company Combines Critical Mass With Strong Performing Campaigns to Deliver Effective Results for Advertisers

 

Giant Realm, Inc., the rapidly growing online media company reaching men 18-34, today announced that, for the first time, it has reached the #3 position in the Gaming Information Subcategory (U.S.), according to the latest data from comScore's January 2009 Media Metrix report. 

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The company has experienced significant growth since its inception one year ago, surpassing many well-known online entities in its ability to deliver millions of young men - many of whom are video game enthusiasts - to advertisers.  Studies show that more than 70% of the general population plays video games*.  Reports also reveal that core gamers are avid consumers who make purchases across many product categories - including movies, consumer electronics, and apparel - with more frequency than the general population of males in the same age range**.

 

Advertisers have been increasingly incorporating Giant Realm into their overall media buy because of its reach to this coveted audience as well as its strong-performing campaigns.  Giant Realm has taken a strategic approach to building its publisher group of entertainment and gaming sites by only representing top destinations that feature authentic content and lively communities - attracting a critical mass of highly engaged young men.  And through the company's optimization capabilities, in-house creative team and account management services, Giant Realm is able to deliver click-through rates that often surpass campaign goals by at least two or three times.

 

"The January comScore data is further validation that we've built an effective advertising platform to reach active young male consumers in this age of audience fragmentation," said James Green, CEO, Giant Realm, Inc.  "But we aren't relying on numbers alone.  By representing active communities and by having the right internal systems in place, we're able to deliver highly-targeted, highly successful campaigns for our clients."

 

About Giant Realm, Inc:
New York-based Giant Realm, Inc. (www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor.  The company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches 36.5 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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*NPD Group, 2008

**Nielsen@ Plan study, commissioned by Giant Realm, Inc. 2008

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New York - January 28, 2009

Deal Helps Canadian Marketers Reach 18 - 34 Year Old Males  Through Giant Realm's Collection of Popular Entertainment Enthusiast Sites

 

Giant Realm, Inc., a rapidly-growing online media company reaching millions of young men, aged 18 - 34, via its collection of popular entertainment enthusiast sites, today announced that it has signed an exclusive deal with leading Canadian online advertising representation network UpTrend Media. 

 

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UpTrend Media is representing Giant Realm's premium online inventory in the Canadian marketplace and will focus on executing "beyond the banner" campaigns in order to help marketers reach the millennial male who has turned away from traditional media and major online portals and has gravitated towards sites which deliver authentic content and community. 

 

"We are very excited to enter this partnership with Giant Realm," says Duke McKenzie, managing director of UpTrend Media. "Giant Realm provides Canadian advertisers with access to an elusive young male demographic that can't be reached on TV, magazines and other media formats, and we are confident we have the tools and resources to help them reach this market."

 

The company also operates the Giant Realm Platform, a free web-based social media platform for online publishers who want to significantly enhance their community's features and functionality.  Giant Realm currently reaches 1.3 million Canadian users a month.

"We are pleased to be entering the Canadian marketplace with UpTrend Media as our partner.  Their roster of online properties and destination companies is superb and we are certain that we'll benefit from their strong contacts and industry know-how," said James Green, CEO, Giant Realm, Inc.

About UpTrend Media:

UpTrend Media is Canada's leading independent online advertising representation network. The company is firmly committed to helping advertisers reach Canadian audiences on a variety of Canadian and international online properties.

 

Since launching in 2003, UpTrend Media has continued to play an integral role in the rapidly growing $1 billion-plus Canadian online advertising industry. During this time, UpTrend Media has focused on acquiring targeted verticals that produce quality content and services for a niche demographic of users. Combined, these targeted verticals allow advertisers to create effective and innovative brand-building media campaigns.

 

Most recently, UpTrend Media has been working with Canadian online entrepreneurs to give them access to larger advertisers who wouldn't necessarily consider small businesses in their online advertising strategies. Their focus has been on working with U.S. sites looking to build a presence in Canada through independent properties that reflect the spirit of some of Canada's brightest entrepreneurs while assisting them in gaining momentum to build their online presence.

 

About Giant Realm, Inc:
New York-based Giant Realm, Inc. (www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor.  The company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches 35 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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New York - January 13, 2009

Niche Marketers Benefit from Advanced Targeting Capabilities and Hands-On Support

 

Giant Realm, Inc., the rapidly growing online media company reaching millions of 18 - 34 year old men through its publisher group of focused entertainment and gaming communities, today announced Giant Realm Direct, a new ad-serving solution that allows advertisers on any budget to run highly-targeted campaigns to reach their core audience.

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Giant Realm Direct is an ideal solution for companies with conservative budgets and niche products.  The flexible service allows advertisers to specify a certain type of entertainment or gaming enthusiast from Giant Realm's broad universe of 35 million monthly visitors.  For example, clients can run an efficient ad buy targeting only Guitar Hero players, sci-fi film buffs or anime/manga devotees.

 

In addition, Giant Realm Direct is a welcome alternative to the strictly self-service ad-serving options that leave companies - many of whom are running online campaigns for the first time - with no guidance.  Giant Realm's internal sales team is available to assist with performance optimization techniques and other methods to generate maximum results.

 

"Giant Realm aggregates top enthusiast sites across the most popular entertainment and gaming categories," said James Green, CEO, Giant Realm, Inc.  "Our Giant Realm Direct service was designed for companies that only need to reach a specific segment of our vast universe.  By being able to control where and when a campaign runs, advertisers that have beta-tested the service have experienced more than a one percent click-through rate."

 

About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor.  The company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches 35 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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New York - December 15, 2008

Ad Community Embraces Online Media Company Reaching Millions of 18 - 34 Year Old Male Consumers

 

New York, December 15, 2008 - Giant Realm, Inc., the rapidly growing online media company reaching millions of 18 - 34 year old male audiences through its publisher group of focused entertainment and gaming communities, announces key data from comScore's latest Media Metrix report (November 2008) which underscores the company's value to marketers:

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• "Average Minutes Per Visit" Data Triples: Giant Realm's audiences are now spending an average of 10.6 minutes on its various male-focused destinations.  This is up significantly from last month's number of 3.4 minutes. 

 

• Number Two in "Page Views" in Games Information Category: Visitors to Giant Realm's sites generate more page views, on average, than those visiting any other property or destination in the Games Information category, with the exception of AOL.   

 

These notable figures are attributed to a number of factors, including Giant Realm's continued focus on securing exclusive representation deals with popular, best-of-breed online communities.  Each destination within the Giant Realm Publisher Group is dedicated to a specific entertainment category or topic - such as Guitar Hero, independent films, Japanese anime or role-playing games - and attracts a loyal, passionate audience.  The strong numbers are also due to last month's successful launch of the Giant Realm Platform, a free social media platform that is currently focused on aggregating gaming communities and is housed at www.GameRiot.com.

 

"The comScore Media Metrix data paints an accurate picture of our company's strong and steady growth," said James Green, CEO, Giant Realm, Inc.  "In just one year since Giant Realm launched, it's leap-frogged over the competition to become a leading platform for advertisers that want to reach millions of highly engaged 18 - 34 year old male consumers."

 

Major brands including Universal Pictures, Unilever, Blizzard/Activision, EA, Ford, Gillette, Microsoft, Old Spice, NBC, and Warner Brothers have all run campaigns with Giant Realm to reach its young male audiences.

 

About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms within video gaming, television, film, music and humor.  The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches 35 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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December 16, 2008 - QSR Magazine

New York - December 3, 2008

"Giant Realm Platform" Gives Web Publishers Unrivaled Opportunity to Increase Traffic, Revenue; Deepens Company's Reach of Male Audiences 

 

Giant Realm, Inc., the rapidly growing online media company reaching men 18-34, today unveiled the Giant Realm Platform, a free web-based social media platform for online publishers to significantly enhance their community's features, functionality and, ultimately, revenue generating opportunities.  By leveraging the service's proprietary tools as well as the company's in-house sales force, communities being migrated onto the Giant Realm Platform are being transformed into lively social destinations and experiencing immediate traffic and revenue surges. 

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There is no cost for invited communities to use the platform's features, which include a complete social networking toolset and a sophisticated content management system.  Under the favorable revenue sharing arrangement, Giant Realm will cover 100% of infrastructure and development costs while driving targeted advertisers to the site, increasing each publisher's margins considerably. 

 

"The Giant Realm Platform is giving young entrepreneurs the unprecedented opportunity to transform what may have begun as a hobby into a burgeoning business," said James Green, CEO, Giant Realm, Inc.  "There are a tremendous number of popular, well-trafficked online communities that boast dedicated audiences but lack the sophisticated technology, tools and design to compete against the bigger players.  We're giving tomorrow's online success stories the launch pad that they need while deepening our ability to deliver millions of passionate young men to marketers.  The immediate results experienced by the first round of communities exceeded our expectations."

 

"The Giant Realm Platform is a breakthrough service that is allowing me to turn my love of gaming into a growing business," said Leon Gaban, who operates Starfeeder, the online community which is populated by fans of the popular PC game Starcraft.  "After just one month of being on the Giant Realm Platform, traffic to my site tripled.  The interface has been enhanced significantly and users are joining my community in record numbers."

 

Initially, the Giant Realm Platform is aggregating focused gaming communities.  Currently, seven sites have been migrated onto the Platform: Chaos Moon (Warhammer Online), GuitarHeroNews (Guitar Hero: World Tour), Hellforge (Diablo 3), Myndflame (Machinima), Starfeeder (Starcraft 2), WoWRiot (World of Warcraft) and GiantRealm.com, the company's flagship site.

 

Each one benefits from multiple points of entry and cross-traffic, as visitors can use the site's individual URL; use the drop-down menu of sites featured on each community; or visit www.GameRiot.com, a company-owned domain which is housing all of the communities.  Since beginning the migration over to the Platform this summer, GameRiot.com already has jumped to being Giant Realm's fourth largest site and was comScore's fastest growing site in the Gaming Information subcategory from September to October.

 

A collection of film & TV sites will debut on the Platform in the coming weeks, housed at ScreenRiot.com. 

 

Each entertainment category enjoys a specially-designed toolset which appeals to the interests and needs of its fans.  Critical to the gaming community's impassioned audience, for example, is the ability to accumulate points based upon the number of postings and views they generate; the most active bloggers ‘level up' and become featured more prominently.  In addition, each suite comes standard with forums; user profiles; the ability to upload, share and syndicate video and images; file downloads; SEO and performance optimization; and CMS to manage editorial content and community features.

 

"No other social media platform caters to the interests and personalities of gamers better than the Giant Realm Platform," Gaban explained.  "The architects behind it are gamers themselves - so they grasp everything from what features are important to my community to what type of custom campaigns will get the best response.  What's more, Giant Realm takes a very hands-off approach, allowing me to maintain my site's independent and authentic feel while giving me the resources necessary to rapidly expand it."

 

Publishers have the option to join an existing community, aggregate their own communities, or simply use the software to power a stand-alone site.  Initially, the Giant Realm Platform is only offering solution hosted on GameRiot.com; however, the Platform will allow hosting on user-selected domains in early 2009.

 

About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms within video gaming, television, film, music and humor.  The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches 35 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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December 4, 2008 - MediaPost's OnlineMediaDaily

December 4, 2008 - Paid Content

December 4, 2008 - Marketing Vox

December 3, 2008 - GamesIndustry.biz

New York - November 5, 2008

Giant Realm's Ability to Attract Brand Advertisers and Create Custom Campaigns

Sparks Increased Demand from Game Industry's Top Destinations

 

In the last two weeks alone, thirteen more top gaming communities have selected online media company Giant Realm, Inc. to exclusively represent their online ad inventory, the company announced today.  The newest collection of sites joins the rapidly growing Giant Realm Publisher Group of focused entertainment destinations appealing to 18 - 34 year old males.

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With these and other recent additions, Giant Realm has increased its total number of exclusive publisher deals by more than 25% since early September and expects that its total reach will jump to 11.5 million U.S. visitors a month beginning in December.

 

"As we've grown in stature, our ability to more easily attract top gaming and entertainment communities has also grown.  Where we once had to actively seek out publishers to sign exclusive deals with us, today more and more high quality communities are approaching us first," said Keith Kane, co-founder and SVP, Sales & Marketing, Giant Realm, Inc.  "In this slowing economy, everyone is looking for effective ways to increase their revenue and grow their business.  Our strategic approach to building our publisher group, combined with our strong relationships with brand advertisers and existing publishers, has earned us the reputation of being a solid business partner that can deliver results."

 

"I contacted Giant Realm because a number of gaming communities that I admire were already part of its Publisher Group," said David Hua, Co-Founder & VP of Marketing, Genesis Interactive, which operates GotGame and Gamevee.  "Not only does the company have great connections, but it also has become known for respecting its publishers and their audiences.  Giant Realm is careful to run campaigns that fit well with the tone and content of a given community, and is able to provide the support that we need.  I'm excited about the new partnership."

 

The newest additions to the Giant Realm Publisher Group are GamingHeaven (www.gamingheaven.net), DriverHeaven (www.driverheaven.net), Cadred (www.cadred.org), ESFI World (E-Sport Fans International, www.esfiworld.com), PSP411 (www.psp411.com), GotGame (www.gotgame.com), Gamevee (www.gamevee.com), GameFlavor (www.gameflavor.com), PS3 Informer (www.ps3informer.com), Wii Land (www.wiiland.com), DS Village (www.dsvillage.com), Xboxist (www.xboxist.com), and MMOABC (www.MMOABC.com).

 

These signings come on the heels of new study results released by Nielsen and Giant Realm about the interests and consumption habits of today's core male videogamers.  The Nielsen @Plan data dispels the notion of the young male gamer being singularly focused on gaming interests and instead proves that he possesses a broad range of interests and purchase behaviors, ranging from social activities to fitness, movies, electronics and apparel.

 

Mr. Kane added: "As the Nielsen @Plan findings confirm, today's dedicated male gamers are passionate about a wide variety of products and activities, and they're willing to spend both time and money on these broad interests.  By continuing to fold top gaming communities into the Giant Realm Publisher Group of entertainment enthusiast sites, we can guarantee that we're delivering millions of young men with strong consumption habits to the nation's top marketers."

 

Leading brands such as HP, NBC, EA, Slim Jim and Scion have all advertised with Giant Realm.   

 

About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms within video gaming, television, film, music and humor.  The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches 29 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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New York - October 20, 2008

Results Depict a Socially Active Millennial Male Who is a Prime Target for a Wide Variety of Brand Marketers

A new research study conducted by Nielsen, and commissioned by Giant Realm, is providing a revealing look at the interests and consumption habits of the "new" masses of core male videogamers. Where in the past core gamers were perceived as being singularly focused on only gaming interests, today's serious gamers now possess a broad range of interests and purchase behaviors, ranging from social activities to fitness, movies, electronics and apparel, according to the study.

Show full press release

Giant Realm, Inc., a rapidly growing online media company reaching men 18-34 through its publisher group of exclusive enthusiast communities, commissioned the two-part custom Nielsen @Plan study. The study was recently fielded across the many online videogaming enthusiast communities that are part of the Giant Realm Publisher Group, while a second study was conducted across its film and television enthusiast communities.

 

"The Nielsen study sheds tremendous light on the serious gamer, his interests and spending habits, as well as his value to marketers," said Keith Kane, co-founder and SVP, Sales & Marketing, Giant Realm, Inc.  "Just as videogaming itself has become a fully integrated part of modern society, so has the core gamer.  This study puts to rest the outdated image of the awkward and isolated male, and replaces it with a much more accurate and positive picture." 

 

Kane added, "Millennial guys with passions for games tend to be very passionate about other things as well.  They can be found at front of the line to see the next blockbuster film or buy the new ‘must have' gadget.  As the study results indicate, these are first movers and influencers who should be an important target for any advertiser wanting to reach this demographic.  We believe this is part of the reason why we've been so successful in bringing on board a diverse roster of new advertisers, including Ford, Gillette, Slim Jim, Unilever, and NBC."

 

The Nielsen study found that the millennial gamer has engaged in a wide range of social and/or pop culture activities with more frequency than the general population of 18 - 34 year old men, including:

 

• Going to a bar or club in last 30 days
• Dating in the last 30 days
• Going to a live music show in the last 30 days
• Working out at the gym in the last 30 days
• Watching basic and premium cable channels including Showtime, Comedy Central, Spike and the Sci-Fi channel in the last seven days
• Eating at late night and early morning restaurants in the last seven days, such as Burger King, Denny's, Dunkin Donuts and Pizza Hut

 

The study also found that these guys have made purchases across many product categories with more frequency than the general population of males in the same age range, including:

 

• Purchasing a high-definition television in the last 12 months
• Purchasing movie tickets in the last 30 days (both online and in person)
• Purchasing a DVD player in last 12 months
• Purchasing a game console in last 12 months
• Purchasing men's shoes or apparel in the last six months
• Purchasing music in the last 30 days
• Purchasing airline tickets in the last 6 months

 

 

The complete report is available via access to the Nielsen @Plan database in the custom section, or through the contacts listed below.

 

About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms within video gaming, television, film, music and humor.  The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches over 20 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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October 21, 2008 - MediaPost's OnlineMediaDaily

October 20, 2008 - GameDailyBiz

New York - October 7, 2008

Newest Additions Strengthen Giant Realm Publisher Group's Ability to Deliver Scale, Quality to Advertisers Targeting Men, Ages 18 - 34 

Giant Realm, Inc., the rapidly growing online media company reaching 18-34 year old men through its publisher group of focused entertainment communities, today announced that it has signed exclusive representation deals with three more top destinations.  Movie Moron, Geek Tyrant and Videogaming247.com join the Giant Realm Publisher Group of popular sites appealing to enthusiasts of specific entertainment categories such as film, TV, video games and humor.

 

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Since its inception less than one year ago, Giant Realm has forged exclusive relationships with dozens of dedicated entertainment sites that engage audiences through authentic content and lively communities.   In addition, each publisher has been carefully selected because of his ability to implement custom campaigns on behalf of advertisers.  Leading brands such as HP, NBC, EA, Slim Jim and Scion have all advertised with Giant Realm, which now attracts 9 million visitors in the U.S. each month.   

 

"We are providing a valuable service to media buyers by delivering scale in high-quality, highly-engaged environments," said Keith Kane, co-founder and SVP, Sales & Marketing, Giant Realm, Inc. "The sites within the Giant Realm Publisher Group all have a common thread: they are for fans, by fans.  They attract men who enjoy socializing with other like-minded visitors and who regularly return to their online asylum.  Given today's multi-tasking society, it's critical for marketers to have an advertising vehicle such as ours that can capture their target audience's attention quickly and effectively."

 

The newest additions to the Giant Realm Publisher Group are:

 

• Movie Moron (www.movie-moron.com), whose irreverent tone and no-holds-barred community are the driving forces behind this film site.  It is a sanctuary for movie fans who are just as familiar with up and coming actors as they are with today's top stars.  Movie Moron also offers a must-see collection of movie humor from across the Internet;

 

• Geek Tyrant (www.geektyrant.com), which prides itself on its truly geekish love of movies, video games, TV, animation and other forms of entertainment.  In addition to being a one-stop source for obscure movie facts, the site provides news, reviews, rumors and updates on anything that its creators find interesting; and,

 

• Videogaming247.com (www.videogaming247.com), the fast-growing news service for serious gamers and industry professionals looking for a quick yet comprehensive read.  The site features hard news, exclusive content, breaking stories, informed gossip and public domain information from around the world.

 

Other recent signings to the Giant Realm Publisher Group include film and TV sites FirstShowing.net and AlwaysWatching,org; popular culture sites Geeks of Doom and PopCultureShock.com; and gaming sites MyGamerCard.net and StrategyInformer.com.

 

About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms within video gaming, television, film, music and humor.  The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches over 20 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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New York - September 16, 2008

Company Experiences Increased Interest from Gaming Communities Wanting to Join Publisher Group of Focused Entertainment Sites Reaching Men, 18-34

 

Giant Realm, Inc., the online media company reaching men 18-34 through its rapidly expanding publisher group of community-oriented entertainment sites, today announced that it has signed an exclusive representation deal with StrategyInformer.com, a leading online destination focused on strategy games across all platforms.  

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The relationship with StrategyInformer.com follows numerous other exclusive deals that Giant Realm has forged with top gaming communities recently.  Since May 2008, popular gaming sites that have joined the Giant Realm Publisher Group include MyGamerCard.net, the largest Xbox Gamercard site on the web; ShackNews, home to one of the largest online communities of both PC and console gamers; VG Chartz, a globally recognized website dedicated to providing weekly estimates of videogame and buying trends; and TCGPlayer, a premier source of news and articles on tradable and collectible gaming; among many others.

 

As a result of these signings, Giant Realm, Inc. has significantly broadened its reach of avid gamers, adding 3.5 million U.S. unique monthly visitors to its network since May, according to Google Analytics.  In total, Giant Realm now attracts 9 million U.S. visitors a month, encompassing video gamers as well as enthusiasts of other entertainment categories such as film, TV and music.

 

"We are dedicated to providing trusted, well-trafficked communities to advertisers wanting to reach beyond traditional media outlets in order to capture the attention of this increasingly fragmented audience of young men, ages 18-34," said Keith Kane, co-founder and SVP, Sales & Marketing, Giant Realm, Inc.  "We're experiencing success in identifying and securing top quality publishers at a time when marketers are increasingly incorporating Giant Realm into their overall media plans."

 

About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms within video gaming, television, film, music and humor.  The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches over 20 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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October 6, 2008 - DMNews

New York - September 9, 2008

VG Chartz, TCGplayer and PopCultureShock Join the Giant Realm Publisher Group of Enthusiast Sites Reaching Men 18 - 34

 

Giant Realm, Inc., the rapidly growing online media company reaching 18-34 year old men, today announced that is has signed exclusive representation deals with three more top entertainment communities: VG Chartz, TCGplayer and PopCultureShock.  Each destination brings a unique area of focus to the Giant Realm Publisher Group, an aggregation of dedicated communities appealing to enthusiasts of specific entertainment categories such as video games, movies, comics and humor.

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Giant Realm now attracts more than 9 million U.S. visitors each month, giving marketers an effective way to reach this desirable but elusive demographic.  And according to comScore's July 2008 Media Metrix data, Giant Realm now ranks fourth in the Games Information Category. 

 

The newest additions to the Giant Realm Publisher Group are:

 

• VG Chartz (www.VGChartz.com), a globally recognized website dedicated to providing weekly estimates of videogame and buying trends.  Gamers and industry professionals alike rely on its comprehensive data, and its influential community of users is responsible for all of the site's news postings, culled from industry reports and insider information;

 

• TCGplayer (www.TCGplayer.com), a premier source of news and articles on tradable and collectible gaming.  TCGplayer.com has one of the largest audiences of collectible card/miniature game players of any publication, online or off; and,

 

• PopCultureShock (www.PopCultureShock.com), a comprehensive guide to the latest popular culture news, reviews, previews and features, with an emphasis on comics, manga, anime and video games. 

 

Keith Kane, co-founder and SVP, Sales & Marketing, Giant Realm, Inc., commented:  "We're proud to have signed exclusive deals with VG Chartz, TCGplayer and PopCultureShock, furthering our goal of representing trusted online communities with authentic content and passionate audiences.  Each site's specialized content serves as an excellent complement to our current roster of publishers.  By continuing to add new, focused audiences into the Giant Realm Publisher Group, we have the ability to implement both broad-based campaigns that reach millions of engaged young men and highly targeted campaigns based upon specific interests."  

 

About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms within video gaming, television, film, music and humor.  The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches over 20 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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New York - August 13, 2008

Popular Online Destination Attracts More Than One Million Visitors a Month,

According to comScore's June 2008 Media Metrix Report

 

Giant Realm, Inc., the online media company reaching men 18-34 through its rapidly expanding publisher group of community-oriented entertainment sites, today announced that it has signed an exclusive representation deal with MyGamerCard.net. 

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Known as the largest independent Xbox community on the web, MyGamerCard.net  - an official Microsoft community developer - now attracts 1.2 million unique visitors a month, according to comScore's June 2008 Media Metrix report.  With this addition, Giant Realm continues to solidify its position as one of the top gaming properties in comScore Media Metrix's Games Information Category.

 

MyGamerCard.net's popularity stems from its proprietary technology that allows the widely used Xbox 360 gamer card - a virtual I.D. card which boasts the console player's preferences and achievements - to be posted on websites such as MySpace and Facebook, or used as a forum signature.  The MyGamerCard technology makes the card truly portable by automatically updating a gamer's information as it changes.  Furthermore, the MyGamerCard.net community is rife with Xbox 360 players who compare cards, compete for points that are earned when their cards are viewed by others, and hold lively discussions with each other about video games and other topics of interest. 

 

More than 2.7 million people have created a MyGamerCard.net card since the tool was launched in 2005.  Microsoft now dominates the next-gen console landscape, having sold more than 19 million Xbox 360s since the console's debut in 2005.

 

"Most gamers have favored platforms, genres, and games which they are very passionate about, and when they're not playing, they're increasingly turning to trusted online communities devoted to their specific interests," said Keith Kane, co-founder, SVP Sales & Marketing, Giant Realm, Inc. "Having MyGamerCard.net join our Publisher Group underscores a big part of our mission here at Giant Realm, which is bringing together the most authentic and influential online communities devoted to videogaming passion points."

 

Kane continued: "With an A to Z that cuts across many of the top communities, we can deliver millions of young men in masse for advertisers.  We also have the ability to reach more targeted audiences, based upon specific gaming interests.  We're proud that MyGamerCard.net has chosen to join our Publisher Group to help us broaden our reach of these audiences."

 

"There is an obvious connection between our audience and others within the Giant Realm Publisher Group," said Jason Young, Founder, MyGamerCard.net.  "The company's laser-focused strategy will clearly benefit us and give us the resources necessary to further develop our technology and community." 

 

About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms within video gaming, television, film, music and humor.  The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches over 20 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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New York - July 28, 2008

Rapidly Growing Online Media Company Reaching Men Ages 18 - 34 Hits Critical Mass 

 

Giant Realm, Inc., the rapidly growing online media company reaching men 18-34, today announced that it now reaches 5.3 million unique visitors in the United States, according to the latest data from comScore's June 2008 Media Metrix report. 

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The report also shows Giant Realm at #4 in the U.S. for the Gaming Information Subcategory in comScore, while total page views for Giant Realm are now up to 67 million for the U.S. and 120 million worldwide.

 

The company has been building an exclusive publisher group of enthusiast sites which reach fans of the most popular genres of videogames, film, and TV, as well as other forms of entertainment.  Having reached critical mass, Giant Realm is introducing many new advertisers to the millions of young men in these environments. 

 

"We've developed a successful strategy of selectively bringing sites into the Giant Realm Publisher Group, with the criteria of having highly focused content, active communities and dedicated audiences," said James Green, CEO, Giant Realm, Inc. "Data from multiple tracking services supports this successful expansion, as Giant Realm is fast becoming known as an online media company which can reach the men who are spending less time on portals, and more time in these fragmented entertainment communities."

 

About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms within video gaming, television, film, music and humor.  The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches over 20 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

 

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New York, NY - July 23, 2008

Always Watching, Geeks of Doom, MEGATONik, and RockPaperShotgun Join Giant Realm Publisher Group

 

Giant Realm, Inc., the rapidly growing online media company reaching men 18-34, today announced that it has signed exclusive representation deals with four new sites.  With the addition of Always Watching, Geeks of Doom, MEGATONik and RockPaperShotgun, Giant Realm continues to expand its audience of film and television enthusiasts, while adding to its leadership position in reaching videogamers.

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"Giant Realm is no longer synonymous with just videogaming," said Keith Kane, co-founder and SVP, Sales & Marketing, Giant Realm, Inc.  "We now reach millions of movie and television fans, by taking the same approach we first took with videogame audiences...by tapping into highly focused communities where they spend much of their time online."

 

"It's about authenticity for these guys when it comes to their entertainment passion points, and for that reason, they're spending more of their time on sites like ours, sites with trusted content and a community of their peers," Kane remarked. "What this means for marketers is that they can now reach these fragmented audiences, with scale, through Giant Realm."

 

The new sites coming on board fit the Giant Realm criteria of being "best-in-class" in regards to delivering authentic content, a trusted community of like-minded young men, and the ability to provide engaging "beyond the banner" experiences for marketers. They include:

 

• Geeks of Doom (www.geeksofdoom.com), appealing to the inner-geek in everyone.  It covers all things entertainment, from movies, video games and television to music and comic books.  It features news, reviews, interviews, contests, and articles written by a team of writers who are entertainment-obsessed;

 

• AlwaysWatching.org (www.alwayswatching.org), a film and television fan site featuring film and TV news, reviews, as well as full-fledged rants and raves on a variety of entertainment topics;

 

• MEGATONik (www.megatonik.com), a console gaming blog, covering Xbox 360, PS3, Wii, all the biggest games and other major stories and events from the gaming world.  Rumors, gossip and videos galore; and, 

 

• RockPaperShotgun.com (www.rockpapershotgun.com), an influential PC gaming site operated by four top gaming journalists who have developed a loyal readership both in the U.S. and overseas.

 

 

Combined, these four sites attract more than half a million visitors a month¹.  Giant Realm's monthly audience will surpass 19.5 million once these destinations are added into its cumulative ranking¹. 

 

About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.giantrealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms within video gaming, television, film, music and humor.  The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches over 19 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and Edison Venture Fund.

 

¹ - Source: Google Analytics

 

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July 23, 2008 - MediaPost's OnlineMediaDaily

New York, NY - July 16, 2008

Blog-Style Movie Site for 18 - 34 Year Old Males Also Hosts In-Theater "Campsite" for "The Dark Knight" Opening

 

Giant Realm, Inc., the rapidly growing online entertainment destination and publisher group reaching men 18-34, today announced that film site FirstShowing.net has tripled its traffic since September 2007.  The site, which is part of the Giant Realm Publisher Group, now receives 1.2 million visits a month.¹

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FirstShowing.net (www.firstshowing.net) features news, reviews, interviews, trailers, industry rumors, and more, via blog postings which are updated throughout the day.  The site is aimed at an audience of young men who share similar interests in films and film-related topics, and who actively participate in FirsShowing.net's lively community.  Content currently featured on FirstShowing.net's homepage includes The Dark Knight, Hellboy II, School of Rock 2, Diablo Cody and Comic-Con International, taking place next week in San Diego.  The comedian Bob Stencil (http://www.firstshowing.net/bobstencil) will be reporting from the show floor exclusively for FirstShowing.net.

 

"FirstShowing.net represents a new type of online film site: by combining blog-style editorial with an active community of users, it delivers information and discussions in an authentic voice that today's most passionate film fans can connect with," said James Green, CEO of Giant Realm, Inc.  "The sense of community is even stronger since FirstShowing.net specifically targets young guys.  It's a great example of the type of sites that we're rolling into the Giant Realm Publisher Group, and we're proud to be exclusively representing it."

 

In addition to its online presence, FirstShowing.net also has created a following offline, via its lounge located at the Cinemark Cineplex in Colorado Springs.  This location is host to numerous FirstShowing.net ‘campsite' events throughout the year.  To support this week's release of The Dark Knight, FirstShowing.net has announced the "Ultimate Batman Event," which includes a redesigned lounge as well as costume contests, Batman-themed challenges and giveaways, and in-depth scavenger hunts reminiscent of missions from the Joker.  FirstShowing.net began hosting these events in 2006 with the release of Superman Returns and has transformed the excitement of ‘camping out' for the first showing of a film into a community experience.

 

"Films are our passion, and it's rewarding to see that our unique approach to covering the industry, online and off, has connected us with so many others movie enthusiasts," said Alex Billington, FirstShowing.net's president and executive editor, and the site's lead blogger.  "And with Giant Realm behind us, we're now in a position to put even more resources behind FirstShowing.net in order to further expand the company and its community."

 

About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.giantrealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals.  GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of leading edge entertainment platforms within video gaming, television, film, music and humor.  The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory.  According to Google Analytics, Giant Realm currently reaches over 19 million individuals worldwide every month.  Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and Edison Venture Fund.

 

¹ - Source: Google Analytics

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New York, NY - May 29, 2008
Three Top Gaming Communities Join Giant Realm’s Rapidly Growing Publisher Group

 

Giant Realm, Inc., the rapidly growing online entertainment portal and publisher group reaching men 18-34, today announced that it has greatly expanded its reach of the broader console videogame-playing audience by signing exclusive representation deals with Shacknews.com, ScrewAttack, and Operation Sports.
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“These three online destinations are great examples of the types of entertainment sites that we’ve selectively added to our Publisher Group: hybrid sites, which capture an expanding population of young male audiences who desire authentic content, delivered in the arena of a highly engaged community,” said Keith Kane, co-founder and SVP, Sales & Marketing, Giant Realm, Inc.

Each site brings its own unique focus to the Giant Realm Publisher Group, with:

Shacknews (www.Shacknews.com), a highly influential home to one of the largest online communities of “in the know” gamers who actively discuss news and feature content related to both console and PC gameplay. This renowned site covers games across every major platform and genre, and features well-researched news, in-depth previews, and interviews.

ScrewAttack (www.ScrewAttack.com), the top online destination for original video programming revolving around console game play, delivering a full schedule of irreverent, high quality productions and webisodes appealing to gamers. For a daily dose of what’s hot in gaming, Screw Attack recently launched “Hard News”, the web’s first daily, Internet-only, gaming news program.

Operation Sports (www.OperationSports.com), a leading news and content provider focused on the sports video games. From Madden 09 to GTA4, Operation Sports delivers the content and community for even the most rabid sports video game fan.

These three sites join more than two dozen other popular entertainment destinations within the growing Giant Realm Publisher Group, including FirstShowing.net, geared to guys and “guy movies”; PurePwnage.com, a humorous webisode about the gamer lifestyle; and of course, GiantRealm.com, an entertainment and lifestyle portal for guys.

“Together with GiantRealm.com, the Giant Realm Publisher Group provides marketers with scalable reach of exclusive audiences of men, allowing them to segment by site, demographic or specific entertainment interest – whether it be Xbox fanatics or sci-fi junkies,” said Kane.

Combined, Shacknews.com, ScrewAttack and Operation Sports attract more than 2.1 million visitors a month, according to Google Analytics. Giant Realm estimates that the monthly traffic to its publisher group will surpass 13 million once these destinations are added into its cumulative ranking by Google Analytics.

About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.giantrealm.com) is a rapidly growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of leading edge entertainment platforms within video gaming, television, film, music and humor. The company exclusively represents all ads throughout the Giant Realm Publisher Group and monetizes 100% of the ad inventory. According to Google Analytics, Giant Realm currently reaches over 11 million individuals every month, while comScore Media Metrix’s April 2008 report indicates that it attracts 4.5 million unique visitors. Giant Realm’s shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and Edison Venture Fund.

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May 29, 2008 - Joystiq's Big Download

New York, NY - May 8, 2008
Giant Realm, Inc., the rapidly growing online entertainment portal and publisher group reaching men 18-34, today announced that it has received $2 million in funding from SoftBank Capital. Last month the company announced a $3.5 million dollar investment led by Comcast Interactive Capital, with Edison Venture Fund also participating. This infusion of cash from SoftBank Capital rounds out Giant Realm's Series A fundraising efforts. The William Morris Agency is also a backer of the company.
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The funds will be used to fuel further expansion of the Giant Realm online platform, which most recently attracted 4.2 million unique monthly visitors, according to March 2008 comScore Media Metrix data. The platform includes both the GiantRealm.com site, a lifestyle portal for the entertainment junkie and video gaming audience, as well as the Giant Realm Publisher Group, an exclusive family of sites delivering content and community across a variety of entertainment and gaming interests. Expansion plans also include the hiring of additional sales, editorial, and operations staff, as well as the building out of sales offices in both Los Angeles and San Francisco.

As part of its investment, Jordan Levy, Partner NY, SoftBank Capital, has joined Giant Realm's board of directors and Michael Perlis, Partner, SoftBank Capital, has been named as a board observer. Mr. Levy is an experienced operating executive with expertise in sales and marketing. He has led two lasting billion dollar technology companies to successful exits and has operated three venture funds that realized upper quartile returns. In 1985, Mr. Levy helped found Ingram Micro and grew the company to $1 billion in revenue. Ingram Micro is currently the largest technology distributor in the world. Mr. Perlis has more than 20 years of experience managing a wide range of content and multi-media brands and has held the positions of President and CEO of Ziff-Davis Publishing, President of TVSM, President and CEO of IDG, Publisher of GQ, and built the Rodale Active Sports Network.

"We continue to witness an evolution towards a more fragmented media landscape online, especially amongst the 'in the know' male 18-34 demographic, as new long-tail sites, communities, and blogs capture their attention," said SoftBank Capital's Jordan Levy. "Giant Realm recognizes this evolution, and is able to provide scale and access for advertisers by aggregating and connecting with these audiences in meaningful ways."

"During a time when many Web 2.0 companies are struggling to attract the funds necessary to move them to the next level, we have been able to secure financing from some high caliber investment firms that are focused on our space," said James Green, CEO, Giant Realm, Inc. "We are additionally grateful to be receiving strategic counsel from SoftBank's Mike Perlis and Jordan Levy, two accomplished executives whose combined expertise in media, technology and early stage companies is a perfect match for Giant Realm."

To help manage the company's long term growth plans, Giant Realm has hired Alan Pearlberg to the newly-created position of vice president, Business Development, the company also announced today. Mr. Pearlberg is charged with heading up operations, managing the publisher group, and identifying new sources of revenue for the company. A seasoned executive with proven results of establishing infrastructure and taking digital media companies to the next level from the start-up stage, Mr. Pearlberg was most recently co-founder and COO of ElephantDrive, an online backup storage company; and MediaMath, an online display advertising exchange. Mr. Pearlberg has also held executive positions at a variety of online advertising firms including i-traffic (acquired by Agency.com), [x+1], Phorm (formerly known as 121Media) and Flipside/TMP.

About SoftBank Capital

SoftBank Capital is an independent venture capital firm focused on high-growth technology-based businesses benefiting from the rapid deployment and adoption of broadband and mobile technologies. With principal offices in Boston and New York, SoftBank Capital brings a unique combination of experience in operations, technology, strategy, corporate finance, new media and international markets to its portfolio investments. For more about SoftBank Capital see www.softbank.com.

About Giant Realm, Inc.

Giant Realm, Inc. (www.giantrealm.com) is a rapidly growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. GiantRealm.com and its growing publisher group deliver original content and community for enthusiasts of leading edge entertainment platforms within video gaming, television, film, music and humor. According to Google Analytics, the company currently reaches over 11 million individuals every month, while comScore Media Metrix's January 2008 report indicates that Giant Realm is one of the fastest growing entities on the web. Based in New York City, Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and Edison Venture Fund.

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May 8, 2008 - Silicon Alley Insider

May 8, 2008 - TechCrunch

May 8, 2008 - PaidContent

May 8, 2008 - VentureBeat

May 8, 2008 - Variety

May 8, 2008 - MediaPost Publications

May 8, 2008 - AlwaysOn

New York, NY - April 8, 2008
One month after receiving a round of funding led by Comcast Interactive Capital, Giant Realm - the rapidly-growing online publisher group and affiliate network of video game and entertainment enthusiast sites reaching a core audience of men ages 16-34 - today announced key hires in the company's advertising sales and marketing departments, as well as the opening of two offices on the West Coast.
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Giant Realm, which is also backed by the William Morris Agency, has attracted high caliber professionals with proven success in advertising, gaming and publishing, as well as those with a strong understanding of the young male demographic.

Jim Thorp joins the company as Account Director, Eastern Region. Previously at UGO Networks, Thorp brings with him a depth of knowledge of the demographic and relationships with key young adult targeted advertisers. He also served in sales and business development roles at Fox Sports Interactive Media, Ping.com, Alta Vista, Golden Bear, and Madison Square Garden.

Rebecca Sanders joins as Senior Account Executive, Western Region. Sanders will be based in San Francisco, drawing on her ability to develop successful advertising campaigns for video game marketers. She was most recently account executive at Curse, an online community for MMO-focused gamers. She began her foray in the video game arena with Warcry/Escapist Magazine.

Giant Realm has also hired the company's first Marketing Director, Pauline DeRosier, to help create and manage custom marketing campaigns for clients. In addition, she will work to build and expand recognition for the Giant Realm brand amongst both the advertising community and general public. DeRosier brings experience in the demographic from Maxim Digital, where she was marketing manager in charge of strategic marketing initiatives, partner/advertiser research, and integrated advertising campaigns. She also served in marketing positions at The Hotel Networks and NBC Universal.

Also joining from Maxim is Bina Amin, as Associate Account Executive, Eastern Region. She had previously worked at Lifetimetv.com.

"Jim, Rebecca, Pauline, and Bina bring a wealth of experience to Giant Realm," said Keith Kane, Giant Realm's Senior Vice President, Sales and Marketing. "This team will allow us to quickly raise our profile in the media community and continue to deliver highly engaging and targeted campaigns for our advertisers."

"And, by opening offices in Los Angeles and San Francisco, we'll also be able to better serve both the entertainment and video game advertiser communities which are based in these markets."

In addition to the new hires, Giant Realm has announced the following promotions: Daniel Clark, to VP Sales, Western Region, from Account Director, and, Nadia Hasan, to Senior Account Executive, Eastern Region, from Account Executive.

"Both Daniel and Nadia have worked hard to help establish Giant Realm in the media marketplace, and we want to recognize their contributions with these promotions," said Kane.

About Giant Realm, Inc.

Giant Realm, Inc. is a rapidly growing online media company which helps marketers reach the male 16-34 demographic that has disappeared from the traditional media landscape and online portals. GiantRealm.com and its growing publisher group deliver original content and community for enthusiasts of leading edge entertainment platforms within video gaming, television, film, music and humor. According to Google Analytics, the company currently reaches over 11 million individuals every month, while comScore Media Metrix's January 2008 report indicates that Giant Realm is one of the fastest growing entities on the web. Based in New York City, Giant Realm's shareholders include Comcast Interactive Capital, the William Morris Agency and Edison Venture Fund. Close press release

May 11, 2008 - ClickZ

New York, NY - March 10, 2008
Giant Realm, Inc., the rapidly growing online publisher group and affiliate network of video game and entertainment sites reaching a core audience of men ages 16-34, today announced that it has secured $3.5 million in financing. The investment is being led by Comcast Interactive Capital, with existing investor, Edison Venture Fund, also participating. The two parties join the William Morris Agency, which founded and funded the Company previously.
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The funds will be used to accelerate Giant Realm's growth initiatives, including further development of the online publisher group, expansion of its sales and marketing teams, and enhancement of the Giant Realm destination site at www.giantrealm.com.

The Giant Realm Publisher Group addresses advertisers' challenge of reaching this elusive audience of active consumers who have turned their attention away from more traditional online media destinations. The publisher group is comprised of nearly two dozen owned or affiliated entertainment websites appealing to specific passion points such as video gaming, indie music, film, and sci-fi. Visitors to Giant Realm's best of breed sites are characteristically early adopters who are first in line for new gadgets, games and entertainment offerings, and whose opinions are highly regarded within their peer groups. A growing list of advertisers, including HP, Sony Pictures, NBC, Scion, and Microsoft, have advertised with Giant Realm in order to reach this demographic.

According to January 2008 comScore Media Metrix data, the Giant Realm Publisher Group now attracts over 3.75 million unique monthly visitors, a 33% increase over the previous month. The network also became a top ten destination within the Games Information category in comScore in January.

"We are proud to have attracted such a high caliber group of investors as we move aggressively into Giant Realm's next stage of growth," said James Green, CEO of Giant Realm. "We are experiencing strong interest from marketers who are eager to connect with this previously untapped audience. By filling this void, we are giving advertisers an effective way to reach millions of young men with a propensity for consuming the latest entertainment, technology, and consumer products."

"Online advertising spending continues to grow at an extraordinary rate," said Peter Rokkos, Principal and General Counsel, Comcast Interactive Capital. "Giant Realm has developed an attractive business proposition by aggregating category-leading web properties that appeal to an influential audience with active spending habits. We are enthusiastic about the company's growth opportunities, and its ability to provide scale to advertisers."

As part of the investment, Peter Rokkos, along with David B. Horowitz, Principal, Comcast Interactive Capital, have been appointed to Giant Realm's Board of Directors, joining Ryan Ziegler, Principal, Edison Venture Fund and James Green.

About Giant Realm, Inc.

Giant Realm, Inc. is a rapidly growing online media company which helps marketers reach the male 16-34 demographic that has disappeared from the traditional media landscape. GiantRealm.com and its growing publisher group deliver original content and community for enthusiasts of niche entertainment platforms within video gaming, television, film, music and humor. According to Google Analytics, the company currently reaches over 11 million individuals every month, while comScore Media Metrix's January 2008 report indicates that Giant Realm is one of the fastest growing entities on the web. Based in New York City, Giant Realm's shareholders include Comcast Interactive Capital, The William Morris Agency and Edison Venture Fund.

About Comcast Interactive Capital

Comcast Interactive Capital (CIC) is a venture capital fund focused on broadband, enterprise and interactive technologies. CIC is affiliated with Comcast Corporation (NASDAQ: CMCSK, CMCSA), a diversified global leader in cable, broadband services, telecommunications, and entertainment. CIC's primary goal is to generate superior financial returns from private equity investments in early and growth stage technology and services companies. To achieve this goal CIC works to foster the success of its portfolio companies by bringing to bear the unique resources, contacts, experience, and insight of both CIC and the Comcast family of companies. Additional information is available at www.civentures.com.

About Edison Venture Fund

Established in 1986, Edison partners with entrepreneurs, service providers and other financing sources to build successful companies. Edison provides capital and value-added services to expansion stage ($5 to 20 million revenue), information technology businesses. Initial investments range from $4 to 7 million. Edison typically serves as a sole or lead investor in financings up to $10 million. In addition to providing expansion capital, Edison funds management buyouts, recapitalizations, spinouts and secondary stock purchases.
Edison's investment professionals are based in Lawrenceville, NJ, New York, NY, West Chester, PA, and McLean, VA. Industry specialties include application software, communications, financial technology, interactive marketing, healthcare & pharmaceutical IT. Edison's successes include Axent, Best Software, Gain Capital, Liberty Tax, MathSoft, Princeton Financial, Visual Networks, Vocus and many other information technology leaders, which have a combined market value exceeding $5 billion. Edison currently has $550 million under management and is actively making new investments. www.edisonventure.com

About the William Morris Agency

At the forefront of the marketing, media and entertainment industries, The William Morris Agency has principal offices in New York, Beverly Hills, Nashville, London, Miami Beach and Shanghai, China. WMA represents clients from all artistic disciplines, including motion pictures, television, music, theatre, publishing, commercial endorsements, sports, digital media, and video games. William Morris Consulting, the company's corporate advisory group, works with some of the world's most recognized consumer brands to create entertainment-based marketing strategies. The William Morris Agency can be found at www.wma.com Close press release

March 10, 2008 - GameDaily

March 10, 2008 - MediaPost Publications

March 10, 2008 - The Hollywood Reporter

March 9, 2008 - paidContent.org

March 9, 2008 - Venture Beat

New York, NY - November 29, 2007
Games Media Properties, Inc., announced today the launch of Giant Realm, a rapidly growing vertical network of digital entertainment enthusiast sites reaching the 16-34 male audience. Broadening beyond the company's competitive video gaming roots, Giant Realm includes owned and exclusively represented niche entertainment sites, as well as videogame sites.
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Giant Realm, which currently consists of more than a dozen category-leading destinations such as GameRiot, SpawnPoint, Myndflame, and ModDb, attracted 5 million U.S. visitors a month in October 2007. (Google Analytics). In addition, the network was the fastest growing entity in the gaming information category during October 2007, according to comScore Media Metrix.

"There is a significant audience of men 16-34 who do not show up in mainstream online media outlets. They have very specific digital entertainment passion points, such as massively multi-player on-line games (MMO's), e-sports, machinima, anime movies, and indie music, which tend to consume much of the time they spend online," said James Green, CEO of Games Media Properties, Inc.

"Just like their mainstream counterparts, these guys socialize and share opinions with each other through enthusiast sites and online communities," continued Green. "By aggregating together the 'best in class' enthusiast and community sites, Giant Realm is delivering an untapped but highly desirable and influential audience to advertisers."

Keith Kane, SVP for Advertising Sales at Giant Realm, remarked, "The growth of niche digital entertainment platforms has exploded in recent years, as evidenced by the success of MMO games like "World of Warcraft", events like Comicon, and the proliferation of Machinima on YouTube. These young men are on the leading edge, they're full of confidence, and are regarded as influencers by their peers. They're the first in line when it comes to the latest entertainment, technology, and consumer products, whether it be for a new movie, game, gadget, soda, or sneaker."

He added, "We provide scale for advertisers who want to target these men, by aggregating the various niche audiences found on these sites. And we're giving marketers the ability to execute engaging "beyond the banner" programs, including editorial integrations, promotions, site-specific targeting, and innovative creative units."

Games Media also launched GiantRealm.com, a destination website built on content generated by the partner sites. By aggregating the best and latest content from the network and beyond, the site is appealing to this videogame centric audience that also has interests in other leading edge entertainment areas.

"Initially, our goal with GiantRealm.com is to showcase the network to marketers who are interested in reaching this audience. As the site evolves through the beta stage, we hope to establish it as a leading destination for this particular group of men," said Kane.

About Giant Realm

Giant Realm is the online division of New York-based Games Media Properties, Inc. Backers include the William Morris Agency and Edison Ventures. Sites that are part of Giant Realm include GameRiot, SpawnPoint, Myndflame, and ModDb. Current comScore Media Metrix data shows that the network was the fastest growing publisher in the gaming information category during October 2007. Games Media Properties is projecting a comScore validated audience of three million by January 2008, based upon the aggregation of additional sites in the network. Giant Realm has launched with over 12 new advertisers running on the network, including clients in the gaming, technology, and entertainment advertiser categories.

About the William Morris Agency

Founded in 1898, the William Morris Agency is the leading talent and literary agency in the world, with principal offices in New York, Beverly Hills, Nashville, London, Miami Beach and Shanghai, China. The Agency represents clients in all segments of the entertainment industry, including Motion Pictures, Television, Music and Personal Appearances, Broadway Theatre and Theatrical Touring, Book Publishing, Commercial Endorsements, Sports Marketing, Corporate Consulting, Digital Media, and Video Games.The William Morris Agency can be found at www.wma.com

About Edison Venture Fund Established in 1986, Edison partners with entrepreneurs, service providers and other financing sources to build successful companies. Edison provides capital and value-added services to expansion stage ($5 to 20 million revenue), information technology businesses. Initial investments range from $4 to 7 million. Edison typically serves as a sole or lead investor in financings up to $10 million. In addition to providing expansion capital, Edison funds management buyouts, recapitalizations, spinouts and secondary stock purchases.

Edison's investment professionals are based in Lawrenceville, NJ, New York, NY, West Chester, PA, and McLean, VA. Industry specialties include application software, communications, financial technology, interactive marketing, healthcare & pharmaceutical IT. Edison's successes include Axent, Best Software, Gain Capital, Liberty Tax, MathSoft, Princeton Financial, Visual Networks, Vocus and many other information technology leaders, which have a combined market value exceeding $5 billion. Edison currently has $550 million under management and is actively making new investments. www.edisonventure.com Close press release

November 30, 2007 - www.marketingvox.com